Keep your website up to date

Your website is an extension of your business. If your website shines, people will assume the same for you!

Ensuring your website is up to date is essential to converting new visitors into customers. People visit your website to find out information, to learn and explore what you have to offer. This is your chance to shout about what you do.

Remember, it’s not just about catering to new visitors. Your website needs to resonate with your existing customers as well. By including all your ‘need to know’ holiday information on your website, your customers can access these details at all hours when they may need to.

On our last blog post, we talked about sending Balance Reminders to your customers before their holiday. By keeping these email templates short, simple and making sure you refer customers to your website for extra information – you will be saving yourself a lot of time in the long run. Nobody wants a multitude of templates to manually update if something changes!

It is worth noting that owning a smart phone is the norm these days – if your website isn’t mobile friendly you could be losing out on valuable website traffic and subsequent business. If a new visitor using their mobile to access your website has a hard time navigating through it, they could easily give up. Keep your website up to date, mobile friendly and relevant.